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Fly da Vinci is a compact, proven, premium VR flight attraction that allows venues to convert a small area of existing visitor space into a new ticketed revenue stream with Grande supplying and funding the core experience.
The Fly da Vinci VR Experience slots seamlessly into an existing venue as a standalone, turnkey, premium attraction generating new revenue at no cost to you while strengthening the offering to your visitors.
A new, dedicated revenue stream through a revenue share partnership with no upfront investment. We supply the hardware, software and content.
Increased average visitor spend. Guests pay a separate, supplementary ticket for the experience.
Longer dwell time, driving uplift across your other revenue centres.
A differentiated, high-profile attraction that strengthens your marketing position.
Turnkey delivery. We manage equipment, installation, training, technology, content and technical support.
Commercials provided upon request.
Leonardo transcends culture, language, age and background. A name your visitors already love.
The original STEAM icon: aerodynamics, invention, art and curiosity in one figure. Perfect for science centres and museums alike.
A breathtaking, photo-and-video-friendly moment that visitors post to their networks. Free reach for your venue.
Florence and Rome as Leonardo dreamed them. Content that lands instantly with international tourists.
The full-body rig lets guests bank, dive and soar over photo-real Florence & Rome. Wind in their hair, the city below them.
Ride solo, or two guests fly side-by-side as birds in the same sky.
A social moment built for word-of-mouth.
A three-minute flight and a quick reset. Many guests come straight back to experience a second city.
Fly da Vinci at a glance
Sessions per day
Up to 240*
Flight time
3 minutes
Ride options
1 or 2 riders per ride
Age
From 8 years
Language options
English & Italian with additional languages available
Content rating
Suitable for all
*Based on a 2-unit display (120 rides per unit) over a 10-hour daily operation.
Leonardo, Renaissance, art and invention. A natural extension of the collection.
Flight mechanics, aerodynamics and STEAM, brought to life as hands-on wonder.
From Leonardo's dream to modern aerospace.
The origin story of human flight.
A fast, premium, shareable add-on ticket for visitors already in spending mode.
Captive, high-spend dwell time with no competing entertainment nearby.
Weekend footfall and a differentiated draw that gets people talking.
The entire system is designed to be installed and operational fast. It's simpler than you might expect.
Floor area
Approx 30sqm (8m × 3.5m)
Ceiling height
Standard, no special requirements
Power
Standard 240V/120V supply, 3 × 16amp outlets
Floor surface
Flat, level surface (carpet or hard floor)
Ventilation
Standard room ventilation is sufficient
Connectivity
Dedicated internet connection (50Mbps down)
Health, Safety & Insurances
Weight and height protocols, rig safety certification, ride accessibility guidance, hygiene protocol and insurance information all provided
You provide: a suitable high-footfall location.
We provide: the equipment, content, installation, our operating systems, technical support and maintenance.
You receive a monthly space license fee in the form of a share of net ticket revenue.
You add: operating staff and marketing investment.
We provide: the equipment, content, installation, our operating systems, technical support and maintenance.
You receive a higher share of revenue, scaled to your contribution and agreed case by case.
A ready-to-run opening campaign. Digital, social and email assets tuned to your audience.
Branded theming, signage and an arrival moment that turns passing footfall into ticket sales.
A full kit of branded promotional materials, print-ready and platform-ready.
A photo-and-video moment guests post themselves. Earned reach at no media cost.
The Leonardo story and a world-first flight experience give press an easy reason to cover you.
Refresh content and creative over time to keep the attraction fresh for repeat visitors.
Confirm location, footfall and commercial terms.
Units ordered (8–12 wk lead), theming built, install on-site.
Operators trained by our team (safety, fitting, visitor flow).
Invited audience, fine-tune pricing and operations.
Commercial operation, marketing live, monthly reporting.
Typical time to live: 1–3 months from signed agreement. Most is equipment lead time, not effort on your side.
Fly da Vinci is a premium virtual reality flight experience. Using a full-body flight platform, guests spread their arms and fly over Florence and Rome as Leonardo da Vinci imagined, in a shared moment of flight.
Fly da Vinci is suitable for guests aged 8 and up, with content rated suitable for all audiences. Guests can fly solo or ride side-by-side with a friend or family member.
Fly da Vinci is currently activated and on display at Museo Leonardo da Vinci, Rome.
Yes. We handle every aspect of the project management, installation, operation and ongoing support.
Typically Fly da Vinci requires approx. 30sqm (8m × 3.5m) of flat, level surface floor space.
We create, license and install immersive experiences for museums, galleries, science centres, planetariums and commercial venues, and we operate our own museum in Rome.
